Michael Mace is een held.
Ik volg zijn
Mobile Opportunity blog al een tijdje en geniet van zijn artikels. Zo ook deze:
http://mobileopportunity.blogspot.co...nes-nokia.html
Citaat:
When a company looks for a product name, typically what you'll do is brainstorm a couple of dozen possible names that sound right and maybe have some sort of link to the way you want the product to be perceived. There are always a couple of favorites on the list, and the rest are backups. You then turn the list over to the lawyers to check for conflicts with existing trademarks. When the list comes back a couple of weeks later, the lawyers have inevitably crossed off all the names you liked and also most of the ones you were lukewarm about. Of the four that are left, two will turn out to be either unpronounceable or pornographic in Japanese. You end up looking at the two remaining possibilities and trying to convince yourself that you can live with something that made you want to puke a couple of weeks ago.
This is how one version of Palm OS ended up with the name "Garnet," by the way.
Je merkt dat hij nog steeds betrokken is bij het product Palm, en veel van zijn artikels gaan er ook over.
Ook een aanrader, wel geheel over Palm, is deze:
http://mobileopportunity.blogspot.co...phone-and.html
